E3. Creating Media Texts
Specific Expectations
Purpose and Audience
E3.1
describe the topic, purpose, and audience for media texts they plan to create on subject matter related to First Nations, Métis, and Inuit cultures (e.g., a documentary about First Nations, Métis, and Inuit artists who are using new technologies, with the purpose of encouraging a teenaged audience to explore media forms), and identify significant challenges they may face in achieving their purpose (e.g., gaining permission from artists to incorporate their work into new media texts; learning how to use the technology needed to create their media texts; finding ways to engage their intended audience on a serious topic)
- Who is the audience for your radio program about First Nations, Métis, and Inuit musicians? What is the purpose of broadcasting these contributions to the music industry? What copyright issues will you need to address before choosing the music examples to include in your program? How might it be helpful to approach some of the musicians you want to showcase?
- What challenges might you face in creating an advertisement to be broadcast during a sporting event? How might you overcome these challenges?
Form
E3.2
select a media form to suit the topic, purpose, and audience for a media text they plan to create on subject matter related to First Nations, Métis, and Inuit cultures, and explain why it is the most appropriate choice (e.g., explain why interviewing a cultural resource person from the local community is an appropriate way to promote an upcoming school event focusing on Métis culture; explain why an editorial cartoon is an effective way to communicate a political viewpoint about an issue of importance to First Nations, Métis, and Inuit communities)
- Why might you find a social media advertisement more effective than other forms of communication to promote clothing designs that reflect First Nations, Métis, or Inuit influences?
- Why might a photo-sharing site be a good way to celebrate the diversity of art forms produced in a local Ojibwe community?
Conventions and Techniques
E3.3
identify a variety of conventions and/or techniques appropriate to a media form they plan to use, and explain how these will help communicate a specific aspect of their intended meaning effectively (e.g., a ticker tape banner on a website they plan to create will include features such as local news, weather, and sports updates to promote and engage their community; a soundtrack featuring music from the same period as the images in their digital photographic essay will establish the tone and convey the historical context)
- Which visual and audio techniques will you select in the presentation software to make the transition from one image to the next in your digital photographic essay? How will that help convey your message?
Producing Media Texts
E3.4
produce media texts, including increasingly complex texts, on subject matter related to First Nations, Métis, and Inuit cultures, for a variety of purposes and audiences, using appropriate forms, conventions, and techniques (e.g., a blog to share views about First Nations, Métis, and Inuit art works; a video to document the evolution of the Indigenous music industry in Canada)